Rationale
My chosen societal issue was social media. My overall issue within social media was addiction (con) the point i was trying to get across, is that not only does social media start to rule your life it actually starts to effect your health if too much time is spent on it. The dominant aspect of the poster is the image. When looking at the poster your eye takes you straight to the image and your eyes follow the unplugged cord down to the tag line, i think this has a good sense of visual flow and gives the audience time to think about what the image is/means before reading the tagline. Visual rhetoric would be juxtaposition. Through the cords coming out of a head, this pairing creates unexpected contrasts and forces examination of what is actually being implied. Ihi is created through the colour, scale, image and positioning of the issue (most dominant aspect, big centered, top). The image creates feelings of curiosity and instant concern for their health or their kids health and so on, this then encourages you to spend less time on social media, choosing appropriate times to use social media this may be to contact relatives of live overseas, or a friend who now lives elsewhere - This is the Wehi response.
Thursday, 21 August 2014
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Final Poster
After changing the direction of the cord i feel like the overall flow works better. When it came to text i had to download this font as my computer was only offering very few. Im happy with the overall outcome
Development
This is the font i have chosen its clean, simple and easy to read. i think it relates well to the overall concept. One thing i have noticed, it that the unplugged plug isnt leading to anything. i feel like it would look better if its direction was towards the text, making it easy for your eyes to navigate their way through the poster.
Development
After getting some further feedback, it was the text that needed to be worked on the text wasn't working with the overall concept. So i went away and played with some different fonts. I felt like the cleaner the font the more well suited it was to the idea.
Initial text: The first font was alright but wasnt really suitable or bold enough for the main tagline. so i looked at another font which i actually quite liked as it gave me the whole technology robot feel, so i thought i related quite well to the theme, but as i kept looking into font i decided that, this font wasnt quite right. When it came to positioning of the text, the text on two lines was working better than the tagline across 1 line.
Initial text: The first font was alright but wasnt really suitable or bold enough for the main tagline. so i looked at another font which i actually quite liked as it gave me the whole technology robot feel, so i thought i related quite well to the theme, but as i kept looking into font i decided that, this font wasnt quite right. When it came to positioning of the text, the text on two lines was working better than the tagline across 1 line.
Week 6
Development Week 6
Last week i started to look into the brain cells, and the idea of having chords coming out of a head. I went home and developed those initial sketches and sketched up a cleaner version in photoshop and illustrator. I then put that into context, and started to look at background colours. i was initially going to leave it as an off white, but in session one of week 6 everyone seemed to have bland backgrounds so i started to experiment. I looked at orange for the smaller text, but realized it looked to much like the voting colors and didn't want to send off mixed messages, so started looking into social media site colours. I ended going with the Facebook colour blue, which could also relate to twitter and various other social media websites. The most successful of the blues had to be the concept with the blue gradient.
Last week i started to look into the brain cells, and the idea of having chords coming out of a head. I went home and developed those initial sketches and sketched up a cleaner version in photoshop and illustrator. I then put that into context, and started to look at background colours. i was initially going to leave it as an off white, but in session one of week 6 everyone seemed to have bland backgrounds so i started to experiment. I looked at orange for the smaller text, but realized it looked to much like the voting colors and didn't want to send off mixed messages, so started looking into social media site colours. I ended going with the Facebook colour blue, which could also relate to twitter and various other social media websites. The most successful of the blues had to be the concept with the blue gradient.
Week Five
Monday August 11 - Session One
Today in class we went up to the fashion class and they showed us their work and then they came down to us where a couple of people showed them our work. The class then just went into studio time, where we could could have one on ones with the tutors and share concepts with peers for feedback.
Tuesday August 12 - Session Two
Today was studio time again, time to develop concepts and get feedback.
I wasn't too happy with the concepts with the wires and brain, i didn't feel like i could develop it on much more so thats when i decided to start looking into wires, heads and brain cells. I went away and gathered some visual research and started to sketch a new concept while still incorporating the wires and theme 'disconnect from social media'
I researched into brain cells, and weather social media kills brain cells.
I then started looking into another visual library for inspiration. I like the idea of the chords coming out of the head rather than the brain.
Today in class we went up to the fashion class and they showed us their work and then they came down to us where a couple of people showed them our work. The class then just went into studio time, where we could could have one on ones with the tutors and share concepts with peers for feedback.
Tuesday August 12 - Session Two
Today was studio time again, time to develop concepts and get feedback.
I wasn't too happy with the concepts with the wires and brain, i didn't feel like i could develop it on much more so thats when i decided to start looking into wires, heads and brain cells. I went away and gathered some visual research and started to sketch a new concept while still incorporating the wires and theme 'disconnect from social media'
I researched into brain cells, and weather social media kills brain cells.
I then started looking into another visual library for inspiration. I like the idea of the chords coming out of the head rather than the brain.
After looking into the visual library for inspiration i then was able to come up with a new concept. These concepts are too loose and sketchy they need to be more contained and tidy. So thats what i am going to start looking into next.
Week Four
Monday August 4th - Session One
Today in class we had an interim. We got put into groups of roughly about 7 people and we all presented our four best ideas so far. I found it quite helpful, too see other peoples ideas, and having people express their opinions on what they liked/disliked and what i could do to improve. The brain made out of wires was my favorite concept, and everyone in the group agreed that concept had the most potential out of the four. For independent study i went away and started to come up with some other concepts with brains and wires.
Tuesday August 5th - Session Two
Today was just studio time, i sat down with one of the tutors to receive some further feedback. Made sure i went away considering all the feedback i had received over this weeks lessons so i could continue to develop my concept - independent study to keep developing
Session One - chosen concept to develop:
Independent study - develop on that idea
Week Three
Monday July 28th - Session One
In class today we had an in class critique on visual rhetoric poster examples that people had brought in. then we went over a few posters online and we had to break down the techniques used within the poster as a class. We then went into studio time, and were able to discuss ideas and visual research with teachers and in class peers. I missed the second half of class, but i believe it was on wording to help back up the concepts you come up with (communicating a voice making a statement)
Tuesday July 29th - Session Two
Today we learnt about the colored 'thinking hats'. In class we completed some group exercises that just helped us to generate more ideas. We also looked into composition, style, colour, what to look for and what to interpret and consider.
For independent study i drew up more concepts relating to my three issues within social media - stalking, false identity and addiction.
In class today we had an in class critique on visual rhetoric poster examples that people had brought in. then we went over a few posters online and we had to break down the techniques used within the poster as a class. We then went into studio time, and were able to discuss ideas and visual research with teachers and in class peers. I missed the second half of class, but i believe it was on wording to help back up the concepts you come up with (communicating a voice making a statement)
Tuesday July 29th - Session Two
Today we learnt about the colored 'thinking hats'. In class we completed some group exercises that just helped us to generate more ideas. We also looked into composition, style, colour, what to look for and what to interpret and consider.
For independent study i drew up more concepts relating to my three issues within social media - stalking, false identity and addiction.
Stalking
Addiction
False identity
Week Two
Monday july 21st - Session One
Today in class we walked around and looked at everyones visual libraries ( collected images relating to our chosen issue) we then paired up with another person doing the same issue and put them into separate categories - affecting others, Anti social, privacy, tangible online life, "social activism", bullying and step away and unplug(issues within social media). We also went through techniques we will use when designing our poster- juxtaposition, subversion/addition and pastiche/parody.
For independent study we had to go away and create cropping L's for the next lesson, and we also went away and came up with some basic ideas/concepts for our issue.
Tuesday July 22nd - Session Two
In class today everyone put their initial concepts out on the tables and we walked around and had a quick look at what everyone had done. we also started to look at making the familiar unfamiliar and generating idea tasks with our class peers.
For Independent study i just kept producing ideas in my workbook, trying to come up with basic ideas that i could potentially develop. I also did a bit of research on the pro's and con's of social media. Im pretty certain im going to go con social media, but thought id have a look. i also started to look at issues within social media - addiction, stalking and false identity (for con)
Visual library for each issue:
Stalking
Addiction
False identity
A couple of initial ideas (some done in class with peer):
Week One
Monday 14th July - Session One
Today we were introduced to the project brief and the concepts 'ihi and wehi'. Our brief is to design a poster communicating a standpoint on a societal issue. The three societal issues are: Voting, Social Media and Megastores (how they are destroying small local businesses)
In class we were shown a few videos and already existing posters on these topics/issues to give us a better understanding on these topics- making it easy for us to choose. In class we had to go out and observe our chosen issue and identify 'ihi' and 'wehi' components.
Tuesday 15th July - Session Two
Today we went over everyones observations/research on their chosen issue. we continued to discuss possible topics within the issue, and towards the end of class we had a verbal debate.
My chosen societal issue is social media, for independent study i went away and did a brainstorm of what what social media is, and what is does to you/makes you feel. I then looked into visual research and started looking into posters and articles around social media. I also started looking at examples of visual rhetoric found online for inspiration.
Visual Rhetoric examples:
Today we were introduced to the project brief and the concepts 'ihi and wehi'. Our brief is to design a poster communicating a standpoint on a societal issue. The three societal issues are: Voting, Social Media and Megastores (how they are destroying small local businesses)
In class we were shown a few videos and already existing posters on these topics/issues to give us a better understanding on these topics- making it easy for us to choose. In class we had to go out and observe our chosen issue and identify 'ihi' and 'wehi' components.
Tuesday 15th July - Session Two
Today we went over everyones observations/research on their chosen issue. we continued to discuss possible topics within the issue, and towards the end of class we had a verbal debate.
My chosen societal issue is social media, for independent study i went away and did a brainstorm of what what social media is, and what is does to you/makes you feel. I then looked into visual research and started looking into posters and articles around social media. I also started looking at examples of visual rhetoric found online for inspiration.
Visual Rhetoric examples:
Brainstorming:
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