Rationale

My chosen societal issue was social media. My overall issue within social media was addiction (con) the point i was trying to get across, is that not only does social media start to rule your life it actually starts to effect your health if too much time is spent on it. The dominant aspect of the poster is the image. When looking at the poster your eye takes you straight to the image and your eyes follow the unplugged cord down to the tag line, i think this has a good sense of visual flow and gives the audience time to think about what the image is/means before reading the tagline. Visual rhetoric would be juxtaposition. Through the cords coming out of a head, this pairing creates unexpected contrasts and forces examination of what is actually being implied. Ihi is created through the colour, scale, image and positioning of the issue (most dominant aspect, big centered, top). The image creates feelings of curiosity and instant concern for their health or their kids health and so on, this then encourages you to spend less time on social media, choosing appropriate times to use social media this may be to contact relatives of live overseas, or a friend who now lives elsewhere - This is the Wehi response.